Posts Under Marketing Category

It is hard to believe that anybody could doubt about the positive impacts of online marketing on any given business. It is almost a unanimous opinion of people concerned with web world that internet marketing works and works real well. The only debate that people are left to engage with is whether outbound online marketing (paid form of marketing, e.g….

Word of mouth or WOM advertising is recognized as an important informal marketing force for businesses of all types. Essentially this just refers to the process of people that have used a product or service telling others about it. This is anything but a new phenomenon, but the internet gives it new significance. The internet is all about communication, and…

Many people would like to make more money with the items that they list for sale on eBay. Although it may be tempting to pay extra money for options such as colourful listing themes or selecting the “feature” option when posting your listing, this won’t necessarily result in higher bids. In fact, you can make many improvements to your listing…

Okay, you can tweet what you had for dinner if you are a chef or a cooking school instructor or a food critic or anything that would lead you to believe that people actually care what you ate. But if you do not fall into the above categories, spare us the details of what you had for dinner unless you…

First, there were the “No Junk Mail” signs on mailboxes, then the Federal Trade Commission put in place its “Do Not Call” list to keep unwanted telephone solicitations from interrupting the family dinner. Now, the FTC is considering a “Do Not Track” regulation to dramatically limit the ability of online marketing firms and advertisers to compile the ubiquitous databases that…