People feel terrible when others around them taunt and blame them on a petty issue or even when they have done nothing wrong. Yet because a rotten few taunt and play the blame game, the larger majority does follow suit and believe the lies to be the truth. Incidents like these take place worldwide in schools, colleges, offices, social circles etc. Many times they leave a scorched mark on an individual’s status, reputation and acceptability in society. To prevent such atrocities people go to great lengths to wipe their names clean and have all wrong and petty negativity dropped.
The same scenario is true for a person’s reputation online. Tons of evidence point to the fact that the internet is one of the strongest means of communication and interaction today. It will possibly get stronger in the near future. Many people fail to realize the damage a bad name online can cause for individuals in the real world. For example – a family is about to go out to a new restaurant to have a pleasant dinner; however, before leaving they find a small negative review of this restaurant online: without any regard to who wrote it and the conditions that may have lead to the review they simply change their minds and go to a different place to eat. A small review over a petty issue costs the restaurant a good chunk of profits they could have made because the family will probably tell their friends and family to not go to the restaurant as well.
To maintain a good reputation online should be the goal of every single professional. Social media and viral marketing have made it possible for any information to be spread across the globe within seconds. Just like in the real world, a person should do everything to protect his or her name from degradation by others.
A person wouldn’t just give their name and address to a stranger on the street, yet names, addresses, social circles and all sorts of personal information can be found online for free with the least bit of effort. There are good sites online which help you with online reputation management such as Reputation.com which helps their clients suppress negativity and helps protect privacy online.
At the same time there are certain precautionary steps people can take to shield themselves. Applying ad blockers and privacy filters is one way. Preventing the uploading and posting of personal pictures in unsecured and public pages, especially on social networks. It’s also very important to not give your email id to sites which look suspicious.
Your personal information and privacy is something you should protect online and not neglect. Online privacy and personal data are the new asset classes and should be protected and kept safe from thieves. At the same time people should realize how valuable such information is and hence should take precautions before sharing them with anyone online.
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